Doha, Qatar – May 2025: In a landmark move announced at the Qatar Economic Forum 2025, LuLu AI, the fintech investment arm of LuLu Financial Holdings, has made a strategic undisclosed investment in PayLater Qatar, one of the country’s pioneering licensed providers of Buy Now, Pay Later (BNPL) and embedded finance solutions.
The announcement was made in the presence of several senior leaders from both organizations, including Adeeb Ahamed, Managing Director of LuLu Financial Holdings; Jassim Al-Ansari, Chairman of PayLater; Mohammed Al-Delaimi, Co-founder and Managing Director of PayLater; Bassam Al-Ibrahim, Chief Operating Officer of PayLater; and Joseph Cleetus, Vice President – Business Transformation at LuLu Financial Holdings.
The investment marks LuLu AI’s first direct fintech deal in Qatar, underscoring its commitment to supporting next-generation financial service providers that leverage technology to build a more inclusive, intelligent, and impactful financial ecosystem.
“We are proud to support PayLater in their mission to deliver ethical, accessible, and Shari’a-compliant financial technology,” said Adeeb Ahamed. “This partnership reflects our confidence in their ability to reshape the financial services landscape in Qatar and beyond.”
Founded with a vision to reimagine access to everyday financial tools, PayLater has rapidly gained traction in the Qatari market. With over 100,000 users, a network of 150+ merchant partners, and a presence in more than 200 retail branches, the company is redefining digital credit by making purchases more flexible, seamless, and consumer-centric.
“This strategic investment is a significant milestone for us,” said Mohammed Al-Delaimi. “It not only validates our approach to embedded finance but also equips us with the resources and expertise to scale our solutions, deepen integrations, and reach new customer segments.”
As PayLater continues to expand its offerings and grow its footprint in the region, the partnership with LuLu AI is expected to play a pivotal role in accelerating the company’s growth roadmap and advancing financial inclusion across Qatar.
